Digital Media Analyst

Job Description We’re looking for an ambitious Digital Media Senior Analyst to join our Media & Marketing Performance team at Accenture Song. This role sits at the intersection of media, data, and consulting - helping some of the world’s leading brands transform how they plan, activate, and optimise media to drive measurable business outcomes. If you’re interested in digital media, performance marketing, and using data and AI to solve real business problems, this role offers strong exposure, responsibility, and growth. At Accenture Song, you won’t just optimise campaigns, you’ll help shape how media works for the future, combining human insight with AI-driven decisioning. What We Do The Media & Marketing Performance team helps clients unlock greater value from their media investment through a combination of strategy, data, and technology. We focus on: Media Consulting: First-party data strategy, measurement frameworks, and marketing technology Planning & Investment: Full-funnel media strategy, connections planning, and investment optimisation Performance & Analytics: Campaign optimisation, experimentation, SEO, and advanced analytics Your Role As a Digital Media Senior Analyst, you’ll shape and support digital performance strategies for high-profile clients. Provide strategic guidance across paid search, social, programmatic, and broader digital activity to maximise media investment. You’ll collaborate closely with clients and cross-functional teams to identify opportunities, solve problems, and deliver measurable growth through digital excellence. What You’ll Do Digital Strategy & Consulting Support the development of integrated, performance-focused media strategies Translate data, trends, and insights into clear recommendations Advise on audience strategy, including the use of first-party data and segmentation Contribute to client workshops, strategy documents, and presentations Stay up to date with trends in media, AI, ad tech, and privacy Performance Measurement & Optimisation Help design and implement measurement frameworks and KPIs Analyse campaign performance and identify optimisation opportunities Support client reporting through dashboards and insights Contribute to test-and-learn agendas and experimentation roadmaps Client Delivery & Collaboration Work directly with clients and internal teams to deliver projects Build strong working relationships with stakeholders Support identification of growth opportunities within accounts Collaborate across media, data, and creative teams to deliver integrated solutions