Global Marketing Specialist - Acute Care
Description
Engineering & Operations
People & Organisational Development
Research & Development
About Aerogen:
Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and ten-time winner of the Zenith award for Respiratory Care Excellence in North America, collectively our employees make a difference to patients’ lives every day, having already reached 20 million patients in over 80 countries.
Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work. We lead the way, finding innovative solutions to even the most complex problems, all in the name of delivering better patient care.
Our business is growing rapidly across the globe and as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers. Join us as we continue to #discoverbetter.
What is the role?
The person in this role is responsible for executing strategy, including the implementation of omni-channel campaigns, strategic and tactical marketing plan and product launch into new customer and geographic segments. The role requires a solutions-oriented mindset and outcomes focused approach to support the Global Brand Manager and wider Global Marketing Team in achieving excellence in execution. This role in Aerogen’s Global Marketing Team needs a strategic thinker to collaborate with the full marketing team, company stakeholders and customers to ensure marketing initiatives support the overall strategic vision and company goals. The role requires the ability to take direction, with the autonomy to take ownership and responsibility to execute effectively under own initiative.
What are the key responsibilities?
• Manage the execution of marketing strategy activities relating to product portfolio worldwide.
• Collaborate cross-functionally with Medical Affairs, Regulatory and other departments.
• Assist with development of sales, marketing, digital and educational tools, campaigns, and strategy.
• Own relationships with key stakeholders and 3rd party vendors.
• Develop tactics and identify synergies for demand generation with downstream teams.
• Understand key competitors and their relative strengths and weaknesses.
• Understand customer groups, including why customers buy the product or service.
• Identify critical customer needs and preferences.
• Provide customer feedback to marketing leadership.
• Aid in the construction of the marketing plan.
• Understand basic budget management principles.
• Understand general marketing principles such as segmentation, targeting, and positioning.
• Be subject matter expert for applicable products/product lines and able to field technical questions.
• Support sales training initiatives and programs throughout the year.
• Support the on-label use and promotion of all products.
• Be aware of commonly used internal/external communication goals, tools and formats.
As a Global Marketing Executive, you will be:
• Working closely with your line manager to plan and execute projects.
• In frequent interaction via Microsoft Teams with team members located across the Globe.
• Managing multiple projects and priorities in a fast-paced environment.
• Developing an understanding of specific products and portfolios, including the competition.
• Primary research and secondary data analysis.
• Supporting with project management to track and define tasks across functions.
• Other tasks as required to support the company’s goals and marketing objectives and initiatives (these may include development of marketing content, training materials, videos, event planning, meeting planning and communications tasks)
What education and experience are required?
• Bachelor’s degree (BA/BSc) – preferably marketing, business/commerce, science or medical/healthcare, but other may be considered if candidate is otherwise appropriate.
• 2-5 years’ marketing or communications experience in medical device, pharma, or healthcare segments, respiratory experience preferable. Experience working with multiple internationally based teams.
• Fluent in English as well as ideally in a second language
What key skills will make you great at the role?
• Demonstrate track record of displaying good judgement in business decisions and ethical business behavior.
• High level of ambition and drive matched with self-awareness and desire to learn and develop.
• Motivated self-starter that is pro-active and can take initiative.
• Ability to work well autonomously.
• Strong teamwork and collaborative working skills, working well with others to achieve shared goals.
• Skilled at managing multiple projects at once within agreed timelines.
• Excellent communication skills (written, verbal and interpersonal) for internal and external stakeholders.
• Ability to present with confidence to various audiences (small, large, internal, external, senior/leadership etc)
• Ability to understand a large range of complex and scientific information.
• Hardworking, diligent and thoughtful
• Organised, with high quality and high detail orientation.
• Proficient with MS Office, including Word, Excel and PowerPoint.
What is it like to work in Aerogen?
Our purpose is to transform patient lives and our ethos is to #discoverbetter. This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer:
• Excellent medical care.
• Bonus & Pension.
• ‘Aerogen Connect’ – our employee led programme which supports our global teams to unite and have fun.
• We pledge 1% of profits and time to charities and organisations.
Aerogen is committed to promoting diversity, inclusion and equality in the workplace. If you have any difficulty using our application process, please contact us by emailing careers@aerogen.com. Please include your name and preferred method of contact.
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