Digital Marketing Manager, IT & Digital

GET TO KNOW US

At Brown Thomas Arnotts, we are Reinventing Retail. Our purpose is to enrich our customer’s lives, which we achieve by living our values – Going Above and Beyond, Driving Creativity and Innovation, and Doing the Right Thing. We are one business with two iconic brands, bringing exciting experience to life through our digital and physical destinations. Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

KNOW THE ROLE

This role is offered on a specific purpose basis to provide maternity cover, supporting business continuity during a defined leave period.

The Digital Marketing Manager will lead the performance marketing strategy across Brown Thomas Arnotts’ digital platforms, driving qualified traffic, customer acquisition, loyalty growth, and app downloads to support revenue growth targets through data-driven marketing initiatives.

This role is responsible for accelerating growth across key acquisition channels, including Paid Search, Paid Social, SEO, and Affiliate Marketing, with a strong focus on ROI optimisation, channel performance, and scalable strategies that deliver profitable and sustainable growth.

Key Responsibilities:

• Lead and mentor a team of four channel specialists and external agency partners, setting priorities, removing blockers, and coordinating activity across paid and organic channels
• Own traffic performance across Brown Thomas and Arnotts websites, providing reporting and insights to inform tactical and strategic decisions
• Execute acquisition strategies to drive new customer growth, retention, repeat purchases, and revenue performance, while identifying emerging opportunities and risks in the retail landscape
• Oversee SEO and content optimisation strategies to improve organic visibility, traffic, and performance
• Use web analytics, customer insights, segmentation, and behavioural data to optimise campaigns, customer journeys, budgets, and ROI through a test-and-learn approach
• Manage relationships with external agencies and strategic digital partners, including Google, Meta, and Rakuten
• Collaborate cross-functionally with Digital Trade, Data & Analytics, Brand Marketing, Digital Creative, and Finance to align acquisition activity with business goals
• Own the paid media budget, including forecasting, phasing, allocation, and spend optimisation
• Monitor and improve key commercial performance metrics, including ROI, CTS, CAC, and channel effectiveness
• Deliver regular reporting and actionable insights on campaign performance, customer impact, traffic, and sales outcomes

KNOW WHAT WE'RE LOOKING FOR

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related discipline
• 4+ years’ experience in a digital performance marketing management role, ideally within retail or ecommerce, including team leadership experience
• Strong expertise in performance marketing channels, digital acquisition strategies, analytics, and emerging industry trends
• Proven track record of managing external agencies and strategic digital partners to deliver performance outcomes
• Highly commercial and analytical, with hands-on experience using web analytics, reporting platforms, and data to drive decision-making and optimise performance
• Demonstrated ability to independently analyse data, generate insights, and self-serve reporting to inform strategy and execution
• Strong stakeholder management skills, with the ability to collaborate effectively across cross-functional teams
• Excellent organisational, planning, and prioritisation skills, with the ability to manage multiple initiatives in a fast-paced environment
• Passion for ecommerce, digital marketing, customer acquisition, and growth
• Strong attention to detail, with the ability to motivate teams and drive high performance in a dynamic environment

KNOW WHAT'S IN IT FOR YOU

We believe that every team member should have the opportunity to curate a meaningful career that enhances professional and personal development. That is why we foster a culture of belonging and inclusiveness where your voice is valuable. A great customer experience starts with a great people experience, and we’re proud to have been recognised by multiple industry bodies for our progressive workplace culture.

As a Brown Thomas Arnotts team member, you will benefit from:

• Competitive Salary
• Contributory Pension Scheme
• Competitive annual leave entitlement
• Team Member discount across the world’s most iconic brands
• Recognition Days for Volunteering & Wellbeing
• Wellbeing Initiatives
• Extensive Learning & Development Offerings
• Leading Talent Programmes
• Flexible Working Model
• Additional Benefits

KNOW HOW WE WORK

Experience is our business: Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

We Are More Than Shops: We create enjoyable places, to excite, where people socialise, discover, learn and are inspired, and where local communities are enriched.

We are Curators: Our unique range of product and services are key to the sense of excitement that Brown Thomas Arnotts is renowned for, whether for a special day or every day, things that make our customer’s lives better.

We Care for Our People: We believe a great customer experience starts with a great people experience. That is why we promote a culture where talent is nurtured and where creativity and learning are valued.

We Succeed by Working Sustainably: We are community-focused and our aim is to cultivate retail environments that are conscious, considerate and commercial.

Brown Thomas Arnotts is an equal opportunity employer committed to fostering a diverse and inclusive workplace where culture and creativity come together. Our future success depends on the perspectives and contributions of all team members – their diverse backgrounds, abilities and experiences make our business stronger. We don’t discriminate on the basis of gender, marital status, family status, age, disability, sexual orientation, race, religion, and / or membership of the Travelling community.

We aim to ensure the candidate experience is accessible to all and every new team member who joins Brown Thomas Arnotts can expect to become part of a progressive community where different backgrounds, views & personalities aren’t just welcomed – they’re positively nurtured. After all, we want you to bring your whole self to work. Please contact us at careers@brownthomas.ie to request accommodation.