UKI Head of Search 

As Head of Search for Flutter UK & Ireland, you will hold end-to-end ownership of our Paid Search, Organic Search and App Store Optimisation (ASO) strategy across all UK & Ireland brands. This is a critical senior leadership role reporting into the Digital Marketing & Performance Director, accountable for how our brands are discovered, chosen and engaged with across engines, AI-driven interfaces, LLM environments and app marketplaces. 
 
You will lead a central team of Search experts, ensuring PPC, SEO and ASO are fully unified into a single, high-performance Search function delivering against both brand and performance KPIs. This role sits at the intersection of marketing, product, technology and AI shaping how Flutter UK & Ireland shows up wherever and however customers search. 
 
 

What you’ll do 

• Own and unify the end-to-end Search strategy across PPC, SEO and ASO for all Flutter UK & Ireland brands 
• Be the senior Search authority for the business, shaping how we show up across traditional engines, AI-driven discovery, LLMs and app store search 
• Drive acquisition, efficiency and player quality through best-in-class Paid Search delivery 
• Set the vision and roadmap for Organic Search and App Store discoverability in a rapidly evolving AI-first landscape 
• Lead the optimisation of budgets across search channels, dynamically shifting investment to maximise scale and efficiency 

• Lead the strategic use of first-party data and audience signals within search platforms to improve targeting, acquisition efficiency, and LTV optimisation. 
• Partner with Product, Brand, Business Science and Marketing Technology to embed Search into platform and discovery strategy 
• Own the search KPI framework across brand, performance and acquisition 
• Lead strategic relationships with Google, Apple and Microsoft to maximise joint business impact 
• Oversee non-branded site and app development strategies to grow reach, engagement and retargeting capability 
 
 
 

How you’ll do it 

• Proven senior leader with a track record of building and scaling high performing Search functions (PPC, SEO and ASO) in complex, high-growth environments (teams 20+). 

• Exceptional people leader who drives culture change, raises performance standards, and builds engaged, accountable teams. 

• Highly credible at Exec level, influencing senior stakeholders across Marketing, Product, Tech and Data to align priorities and unlock delivery. 
• Deep expertise across paid search platforms and organic search ecosystems with strong understanding of full funnel performance impact. 
• Strong understanding of how Search is evolving through AI, LLMs, automation and changing user behaviour 
• Commercially sharp, with experience owning large budgets, roadmaps and measurable business outcomes. 
• Strong experience working with conversion rate optimisation, experimentation and testing frameworks 

• Track record of delivering transformation through clearer operating models, stronger governance, and modernised ways of working. 

What’s in it for you: 

• Flexible ways of working – home or office, it’s your choice! 

• £1,000 learning fund 

• Twice-yearly bonus (with part of it guaranteed!) 

• Pension contribution scheme 

• Private healthcare 

• Access to thousands of Udemy courses 

• Invest via the Company Sharesave Scheme 

• 16 hours paid volunteering time per year 

• Unlimited holiday 

About Flutter 

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. 

By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.