Acquisition Product Marketing Manager, Google AdSense

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The Google Partners Sell Side Monetization team's mission is to fund the world's information by enabling online publishers, app developers, and media buyers to grow their businesses using our portfolio of products (AdSense, AdMob, and Ad Manager). We provide innovative, industry-leading online advertising solutions for our partners, who represent the largest publishers and buyers.

The mission of the scaled marketing team is to be the indispensable growth engine for all partners, empowering them to achieve their potential through transformative marketing and AI-driven growth.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities

• Develop, manage, and optimize acquisition strategies to drive new user acquisition for Google AdSense, defining the creative strategy and analyzing campaign performance/user behavior to identify optimization opportunities.
• Drive alignment of global marketing strategy and priorities with cross-functional senior stakeholders while bridging Sales and Marketing to ensure paid media campaigns effectively target audiences.
• Own the global channel media mix, forecasting, and budget allocation across awareness, performance, and owned surfaces to maximize ROI, managing brand lift studies and hybrid attribution models to validate upper-funnel investments.
• Direct the global testing roadmap for creative and landing pages, analyzing data to inform iterations and serving as the strategic lead for external media and creative agencies.
• Partner with regional leads to scale strategies for key growth markets, balancing global consistency with local tactics while collaborating cross-functionally.

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product acquisition marketing working on global programs or campaigns.
• Experience driving marketing impact within the B2B digital publishing or media ecosystem.
• Experience working cross-functionally with various stakeholders and teams.
• Experience in acquiring new users through affiliate marketing, co-marketing or paid media channels.

Preferred qualifications:

• Experience working with media agencies and marketing to decision-makers.
• Knowledge of the programmatic ecosystem, including ad exchanges, SSPs, DSPs, and ad servers.
• Proven ability to manage competing priorities and collaborate cross-functionally with technical and business stakeholders.
• Excellent communication skills to articulate complex concepts to diverse audiences.
• Strong grasp of performance marketing, measurement, KPIs, and paid media activation.
• Proficient in data analysis, statistical methods, and A/B testing to interpret data and drive actionable strategies.