eCommerce Support & ECRM Manager

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits. Irish Distillers is part of Pernod Ricard’s Gold Brand Unit – Aged Spirits and Champagne, a division which brings together an exceptional and prestigious portfolio of whisk(e)y, cognac and champagne brands.

Led by Jameson, our Irish whiskeys are driving the success of the category globally. Jameson, crafted for smoothness at the Midleton Distillery, is the world’s bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand*. Our Midleton Distillery whiskeys are exported to 130+ markets around the world. We employ over 800 people across our operations in Cork, Dublin and Northern Ireland.

About ECommerce

Irish Distillers’ direct-to-consumer e-commerce site, Midleton Distillery Collection provides our consumers access to seven of Ireland’s best-loved Irish whiskeys including Jameson, Redbreast, Midleton Very Rare, Powers, Spot Whiskeys, Method and Madness along with personalised whiskey gifts and merchandise for customers in select markets around the world to purchase, direct from source and enjoy.

What’s more Midleton Distillery Collection has a dedicated locally managed CRM program. Capturing first party consumer data is key driver in our growth model with data at the heart to improve our consumer relationship. We now can share personalised relevant content with our customers which helps drive consumer engagement, loyalty and brand advocacy.

We have ambitious growth and development plans and will continue to invest in our eCommerce infrastructure to ensure we are the ultimate online whiskey destination delivering seamless best-in-class digital experiences for our consumers and our brands. Visit our shop here https://midletondistillerycollection.com/jameson/

What's involved?

As the eCommerce Support & eCRM Manager, you will play a pivotal role in elevating how our customers experience our full Irish Whiskey portfolio of brands across our direct-to-consumer online shop and dedicated CRM program.

· Develop winning eCommerce campaigns aligned with 360 Global campaign plans: take learnings from previous campaign performance, set objectives, define content and asset requirements, brief agencies, manage execution plan across all owned, earned and paid digital touchpoints (ECommerce shop, all brand websites, social handles, CRM), track campaign performance and ongoing optimisation.

· With support of our CRM agency, manage the evolution of our E-Commerce CRM program and future CRM strategy: reach and recruit new subscribers via owned, earned and paid channels, develop and manage content and activation calendar, set and track KPIs and benchmark against industry/in category standards, identify and launch new consumer journeys, develop personalisation and database segmentation, manage relationship with CRM agency and ongoing alignment with key stakeholders (Brand, Marketing, Digital, Market Companies and Brand Homes teams).

· Work closely with our partner markets to understand their bespoke requirements and align on digital activation and amplification plans to support group led campaigns to drive awareness, reach and recruit new audiences to our online shop.

· Brief creative agencies to develop product and lifestyle imagery and copywriting for our direct-to-consumer channel aligned with product/campaign guidelines to support amplification of campaigns and direct to consumer channel proposition across local markets.

· Develop E-retail assets to drive local market relevancy and increase visibility and engagement across digital touchpoints.

· Develop Toolkits for markets to share channel and customer insights and best practice digital assets. Support International Marketing Teams with development of campaign/product related e-retail assets and ensure new template and guidelines are adhered to in-market.

· Support with new POS development for E-Commerce & Brand Homes to drive advocacy, equity and profitability.

· Support eCommerce Team to deliver ambitious volume and value targets.

What we're looking for?

· Bachelor’s degree required; additional education beneficial

· 3-5 years experience in Direct eCommerce & CRM experience , data driven and performance led marketing

· Experience managing campaign/projects through cross-functional teams, including technology, sales, Marketing and Brand Comms

· Highly collaborative team player who can also work autonomously

· Highly creative, motivated, organised and proactive.

· Knowledge of SalesForce MarketingCloud or equivalent email marketing programs

· Ability to manage multiple projects and deadlines concurrently, delivering to tight deadlines while retaining attention to detail and communication standards.

At Irish Distillers, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We welcome individuals from all walks of life, including those from the Travelling community, diverse religious backgrounds, ethnicities, genders, abilities, and identities. It’s the mix of our experiences, voices, and cultures that gives us our true character.”

Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience. For assistance, please contact us at IDPR-accommodations@pernod-ricard.com

Learn more about working with Irish Distillers www.irishdistillers.ie/careers

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