Global Brand Manager - Jameson

Position: Brand Manager

Team: Global Marketing - Jameson Global Brand Architecture & Activation Team

Location: Ballsbridge, Dublin 4

Contract type: Permanent

Reporting line: Marketing Manager

Work type: Hybrid 2 days in office and 3 days where you work best

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits. Led by Jameson, our Irish whiskeys are driving the success of the category globally. Jameson is the world’s bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand. Our Midleton Distillery whiskeys are exported to 130+ markets around the world.

About the Global Brand Architecture & Activation team

At Jameson Irish Whiskey, our Brand Architecture & Activation team shapes how the world experiences the brand. We set the long‑term direction for the Jameson portfolio, using consumer insight, market opportunity, and bold creativity to guide our work. From new product development to limited editions, we bring innovation to life while keeping the range coherent and future‑ready. We build the brand world, visual identity, and global toolkits that power market activation and deliver consistent, high‑impact experiences. Ultimately, we make sure every expression of Jameson is compelling, distinctive, and built for continued global growth.

About the role

As Brand Manager, Brand Architecture & Activation, you’ll help shape how Jameson shows up in the world. Working alongside the Marketing Manager, you’ll bring the global strategy for the Jameson Portfolio to life, crafting memorable brand experiences, defining how each family expression is positioned, and ensuring our visual identity remains iconic and future‑fit. This role is at the centre of how Jameson lives in culture. You’ll partner with creative agencies, global markets, and cross‑functional teams to develop world‑class assets, elevate our flagship experiences, and ensure every touchpoint feels unmistakably Jameson. With plenty of room to influence, you’ll combine strategic thinking, creative problem‑solving, and strong collaboration to drive growth, strengthen brand equity, and help shape the next chapter of the world’s most celebrated Irish whiskey.

What's involved? 

Brand Strategy & Positioning

• Help evolve and embed the Jameson Portfolio Strategy across the business.
• Use consumer, cultural, and market insights to assess brand performance and competitive landscape.

Asset Development

• Alongside the Marketing Manager, turn brand strategy into clear, actionable plans in partnership with global markets, creative agencies, and internal teams.
• Lead the development of best‑in‑class global toolkits, covering BTL assets, refreshed design systems, influencer and digital activations, bartender strategy, VAPs, POS, e‑commerce, gifting, and more.

Global Experiences & Partnerships

• Support the roll‑out of global experience platforms (e.g., Jameson Distillery On Tour, Jameson Connects), shaping the strategy and guiding market execution.
• Manage and coordinate global portfolio launches across the Jameson range.

Packaging

• Oversee secondary packaging, SKU optimisation, and market‑specific pack needs.
• Ensure all packaging aligns with the latest brand world and visual identity standards.

Brand Governance

• Maintain and evolve Jameson’s global brand guidelines.
• Act as the go‑to point for brand queries, approvals, and escalations.
• Safeguard brand consistency across product, comms, digital, and packaging.

Performance & Budget Management

• Manage global brand budgets and optimise investment for maximum impact.
• Monitor market execution quality and lead portfolio performance reviews.
• Partner with finance, production, and market teams to identify opportunities and address challenges, presenting clear insights and strategic recommendations to leadership.

What we're looking for

 We’re looking for someone with 2 - 4 years’ experience in brand marketing, ideally gained in spirits, beverages, FMCG or luxury,  but if you’ve worked on culturally strong brands elsewhere, we’d love to hear from you. You’ll be comfortable working with creative agencies, guiding great ideas from concept to delivery, and you’ll enjoy collaborating with teams across different markets and time zones.

Your skills

• You’re a natural leader who can bring people together and influence without needing formal authority.
• You think strategically but love rolling up your sleeves to make ideas happen.
• You communicate clearly, whether you’re writing a brief, presenting work, or sharing a point of view.
• You’re organised, collaborative, and great at building relationships.
• You can negotiate confidently and understand how creative decisions connect back to commercial impact.
• And above all, you know how to turn consumer insights into brand‑building ideas that land in culture.

What we offer

 We understand our people are our special ingredient. We understand that employees require different supports at different stages of their working lives and our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;

• Hybrid working; A blended working arrangement of up to 3 days a week working from where you work best
• Profit share; - An annual profit share scheme to reward your contribution to the company’s success.
• Allowance;  an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
• People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.
• Family leave: fully paid maternity, parent and paternity leave, allowing you spend precious time with your new family member
• Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents
• Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind
• Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice

At Irish Distillers, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We actively  welcome individuals from all walks of life, and warmly welcome those with diverse religious backgrounds, ethnicities , members of the Irish Travelling community, genders, abilities, and identities. It’s the mix of our experiences, voices, and cultures that gives us our true character.” 

Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience. For assistance, please contact us at IDPR-accommodations@pernod-ricard.com

Learn more about working with Irish Distillers

www.irishdistillers.ie/careers

Learn more about the Jameson Portfolio https://www.jamesonwhiskey.com/en/ 

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