Senior Brand Ambassador Programme Manager
Description
Job title: Senior Brand Ambassador Programme Manager
Brands: Pernod Ricard portfolio including; Jameson, Chivas, Absolut, Ballantines, The Glenlivet, Beefeater, Havana Club, Lillet, Malibu, Kahluha
Location: Simmonscourt, Dublin, Ireland
Reporting line: Global Trade Advocacy Director
Work type: On site 2 days per week
Direct reports: Ambassadors Programs Manager
Pernod Ricard is a worldwide leader in the spirits industry blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our comprehensive portfolio of premium brands includes Jameson Irish Whiskey, Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
We are a business with a soul: a company with family values, deeply rooted in our terroirs and legacy. We drive the long-term growth of our brands with full respect for people and the environment, while empowering our 19,500+ employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
About the role
The on-trade remains one of the most culturally influential spaces for Pernod Ricard — a dynamic ecosystem where brands like Absolut, Jameson, Havana Club, Beefeater, Chivas, and Lillet are brought to life through storytelling, craft, and human connection. Bars, restaurants, cocktail venues, and nightlife spaces are where brand meaning is shaped, where rituals and serves are born, and where bartenders influence the choices consumers make long after they leave the bar.
Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders and trade partners, and ignite advocacy that scales across markets.
As we advance our global Trade Advocacy Center of Excellence, we are transforming how we cultivate talent, build capability, and elevate advocacy globally. This role is central to designing the future of our BA ecosystem — shaping the strategy, frameworks, and development pathways that empower ambassadors to represent our brands with excellence across the globe.
We are hiring a Senior Ambassador Programs Manager to lead the strategic evolution of Pernod Ricard’s global Brand Ambassador ecosystem. Sitting at the heart of the Trade Advocacy Center of Excellence, this role defines the foundation how our programs operate, grow, and represent our brands across the on-trade.
You will shape the global BA strategy, capability framework, performance standards, and role architecture that guide ambassadors across all markets. This includes developing global programming, designing talent pathways, setting KPIs, and building tools that professionalize and elevate BA impact.
In this role, you will work cross-functionally with Brand Architecture, Education Developers, Trade Engagement experts, Brand Homes, Bartender Community, and markets to ensure ambassadors deliver culturally relevant, premium brand experiences everywhere they show up. You build a consistent, connected cross-brand community that drives brand equity, trade advocacy, and long-term commercial value.
This is a high-impact, global leadership role for someone who combines strategic clarity with a deep understanding of brand storytelling, bar culture and talent development.
What’s involved?
Lead the Global Brand Ambassador Strategy
Define the global Brand Ambassador strategy/archetype(s) across all PR brands, shaping how ambassadors show up, who they are, and what great looks like.
Set global KPIs, profiles, competency standards, and performance expectations that ensure ambassadors deliver advocacy with skill, consistency, and personality.
Own the global BA governance model — wiring, structures, operating principles, and ways of working that keep the BA ecosystem aligned and high-performing across markets.
Build the global KPI dashboard for all BA programs to enable consistent reporting, tracking, and effectiveness.
Global Onboarding, Education & Capability Development
Own the global BA onboarding curriculum — storytelling, hosting, content creation, social media fundamentals, responsible drinking, advocacy essentials — ensuring every ambassador starts strong and stays sharp.
Develop educational tools, content, and learning moments — in partnership with Brand Education, Brand Homes, and other Advocacy pillars — that help enrich brand ambassadors, bartender capability and industry engagement.
Build modular content and toolkits that brand ambassadors and markets can adapt easily while maintaining global creative and experience integrity.
Elevate ambassador craft and consistency by ensuring BAs deliver brand stories, rituals, serves, and hosting experiences with creativity, accuracy, and alignment to brand playbooks.
Strategically engage internal and external partners locally and globally to create an exceptional employee experience that motivates, and inspires high-performance and world class delivery.
Bring our global BA community together
Build and nurture a high-performing global BA community — fostering collaboration, knowledge-sharing, and cultural fluency.
Create moments — digital and in person — where ambassadors can learn, share, ask questions, and feel part of something bigger.
Foster a culture of collaboration, creativity, and curiosity within the ambassador network.
Celebrate wins, highlight great work, and keep the energy high across markets and brands.
Your background
You'll thrive in this role if you're a highly strategic thinker with a strong feel for people, culture, and the on-trade. You know how to turn brand ambition into clear frameworks, develop talent, and build communities that feel connected and inspired. You bring credibility in hospitality culture and confidence working across global teams.
You have:
Experience (+10 yrs) leading global or multi-market advocacy, ambassador, trade marketing, or talent programs
Strong ability to build and manage frameworks, capability models, KPIs, and toolkits Strong understanding of bartender culture, hospitality, and on-premise influence
Comfort influencing across matrixed, cross-functional environments
Excellent communication and storytelling skills
Strong program management and organizational skills
A collaborative, culturally aware mindset
A global perspective and ability to work effectively across markets
You'll love this role if you:
• Enjoy shaping systems that help people do their best work
• Love hospitality culture and the energy of the on-trade
• Believe Brand Ambassadors are powerful cultural connectors
At Pernod Ricard, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We actively welcome talent from all walks of life, and warmly welcome those with diverse religious backgrounds, ethnicities , members of the Irish Travelling community, genders, abilities, and identities. It’s the mix of our experiences, voices, and cultures that gives us our true character.”
Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience. For assistance, please contact us at IDPR-accommodations@pernod-ricard.com
Learn more about working with Pernod Ricard & our brands https://www.pernod-ricard.com/en/collective-spirit
Job Posting End Date:
2026-02-282026-04-01More Jobs at Pernodricard
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