Senior Brand Manager

Job Title: Senior Brand Manager – Brand Homes

Location: Simmonscourt, Dublin

Contract: 12-Month Fixed Term Contract

About the Company

 Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.

Pernod Ricard’s Visitor Experiences in Ireland and Scotland are the heart and home of our iconic whisk(e)y brands. From Ireland's Jameson Distillery Bow St and our Midleton Distillery Experience, to The Glenlivet & Aberlour Distilleries in Scotland’s Speyside and Scapa in Orkney, each space brings heritage, craftsmanship, and conviviality to life. Our Ireland and UK Visitor Experiences celebrate the joy of gathering, inviting everyone to experience the warmth, stories, and spirit at the heart of our brands. 

Role Overview

We are seeking a Senior Brand Manager to lead marketing and communications strategy for Pernod Ricard Brand Homes, with a primary focus on Jameson Distillery Bow St. and Midleton Distillery Experience, and support across the wider portfolio.

This role combines brand marketing and tourism expertise to deliver integrated campaigns across physical and digital channels, enhancing visitor engagement and driving growth.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and deliver marketing and communications strategies aligned with global brand direction and business objectives
• Support positioning and messaging for the wider Brand Homes portfolio
• Ensure consistent and on-brand execution across all touchpoints

2. Communications & Campaign Delivery

• Plan and execute integrated campaigns across paid, owned, and earned channels
• Deliver key visibility moments including PR, partnerships, and events
• Manage content development across digital, PR and on-site channels
• Collaborate with internal stakeholders and external agencies to deliver campaigns

3. Visitor Marketing & CRM

• Support the full visitor journey (awareness → consideration → conversion → advocacy)
• Contribute to CRM and loyalty initiatives to drive repeat visitation and engagement
• Apply insights on visitor behaviour and tourism trends to improve campaigns

4. Digital & Channel Management

• Support optimisation of digital channels (website, booking platforms, social media, SEO)
• Work with digital and e-commerce teams to improve online discoverability and booking experience
• Apply digital tools and emerging technologies to enhance marketing performance

5. Insights & Performance Tracking

• Monitor campaign performance using defined KPIs (e.g. traffic, conversion, ROI)
• Analyse market trends and competitor activity to identify opportunities
• Provide insights and recommendations to support decision-making
• Manage assigned marketing budgets and track return on investment

Essential Criteria

• Experience in brand marketing, communications, or campaign management
• Experience delivering multi-channel marketing campaigns (digital and/or offline)
• Ability to interpret data and use insights to inform decisions
• Experience working with internal stakeholders and/or external agencies
• Strong communication and organisational skills

Desirable Criteria

• Experience in premium brands, tourism, hospitality, or destination marketing
• Experience with CRM, loyalty programmes, or customer lifecycle marketing
• Experience managing marketing budgets
• Experience working in a matrix organisation
• Exposure to digital marketing tools, analytics, or e-commerce environments

Qualifications & Experience

• Third level qualification in Marketing, Business, or related discipline (or equivalent experience)
• Significant experience in marketing or brand management roles
• Experience working across multiple marketing channels

Key Skills

• Strategic thinking and problem solving
• Campaign planning and execution
• Stakeholder and agency management
• Data analysis and insight generation
• Communication and presentation skills

Ways of Working

• Ability to manage multiple priorities and meet deadlines
• Collaborative approach to working with cross-functional teams
• Adaptable to changing business needs

What we offer

We understand our people are our special ingredient and at different points, employees require different supports at different stages of their working lives. Our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;

• Hybrid working; A blended working arrangement of up to 2 days a week working from where you work best
• Profit share; - An annual profit share scheme to reward your contribution to the company’s success.
• Allowance; an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
• People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.
• Family leave: fully paid maternity, parent and paternity leave, allowing you spend precious time with your new family member
• Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents
• Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind
• Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice.

• At Irish Distillers, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We actively  welcome individuals from all walks of life, and warmly welcome those with diverse religious backgrounds, ethnicities , members of the Irish Travelling community, genders, abilities, and identities. It’s the mix of our experiences, voices, and cultures that gives us our true character.”

   

  Learn more about working with Irish Distillers, a Pernod Ricard Company – www.irishdistillers.ie/careers

IND1

Job Posting End Date: