Sponsorship & Events Executive

Sponsorships & Events Specialist leads the strategy, execution, and optimisation of all sponsorships and events. This role will play a key part in building brand awareness, driving customer engagement, and delivering measurable business impact through high-quality partnerships and experiences.

Sponsorship portfolio.

Pinergy is the Official Energy partner of Munster Rugby, Connacht GAA & Wexford GAA as well as being principal sponsor of Anna Foster (Ladies European Tour Golfer) and Orwell Wheelers Cycle Club. Our Charity partner is Daisyhouse Housing Association.

 

Jack Crowley and Kate Flannery are our Brand Ambassadors.

Key Responsibilities

1. 
   Sponsorship Strategy & Management

• Develop and execute a clear sponsorship strategy aligned with Pinergy’s brand and commercial objectives
• Identify, evaluate, and secure high-impact sponsorship opportunities (sports, community, sustainability, etc.)
• Manage end-to-end sponsorship activations and performance review
• Build strong relationships with partners, rights holders, and agencies
• Ensure all sponsorships deliver measurable ROI and brand value

1. Event Planning & Execution

• Plan, manage, and deliver a calendar of corporate, customer, and brand events
• Oversee all logistics including venues, suppliers, production, and on-site delivery
• Create engaging, on-brand experiences that resonate with target audiences
• Manage event budgets, timelines, and resources effectively
• Ensure seamless execution and high-quality attendee experiences

1. Brand & Marketing Integration

 

• Work closely with marketing colleagues to amplify sponsorships and events
• Ensure consistent brand messaging across all activations
• Leverage events and partnerships for content creation and PR opportunities
• Support lead generation and customer engagement initiatives

 

Performance & Reporting

• Define KPIs and success metrics for sponsorships and events
• Track, analyse, and report on performance and ROI
• Provide insights and recommendations for continuous improvement
• Manage budgets and ensure cost efficiency

 

Stakeholder Management

• Collaborate with internal teams including Sales, Customer Experience, and Leadership teams
• Act as the key point of contact for external partners and vendors
• Present plans, updates, and results to senior stakeholders

 

Key Requirements

Experience

• 2+ years’ experience in sponsorship, events, or experiential marketing
• Proven track record of delivering successful sponsorship activations and events
• Experience managing budgets and commercial agreements
• Strong understanding of brand marketing and customer engagement

 

Skills

• Excellent project management and organisational skills
• Strong negotiation and relationship management abilities
• Creative thinker with attention to detail
• Commercially minded with a results-driven approach
• Strong communication and presentation skills

 

 

Personal Attributes

Required

• Proactive, energetic, and solutions-focused
• Ability to manage multiple projects in a fast-paced environment
• Strong team player with a collaborative mindset
• Passion for sustainability, innovation, and customer experience (aligned with Pinergy’s values)

 

Desirable

• Experience in energy, utilities, or sustainability sectors
• Existing network within Irish sponsorship or events landscape
• Experience with digital/event tech platforms and CRM integration

What Success Looks Like

• High-impact sponsorships that elevate brand visibility and reputation
• Seamless, engaging events that deliver strong attendee feedback
• Measurable ROI and contribution to marketing and commercial goals
• Strong partnerships that provide long-term value